More than three out of five (62%) of B2C organizations in North America outsource at least one of the content marketing activities listed in the below chart. Most of them (49%) outsource content creation (e.g., writers, designers, video production), and 26% outsource content promotion or distribution.
Only 17% outsource content marketing measurement and 10% outsource content marketing strategy. In contrast, there are 38% of B2C organizations in North America don’t outsource any kind of content marketing activities.
For more information, kindly check the “B2C Content Marketing 2018” full report.