Marketing automation technology allows companies to nurture prospects until they are ready to buy, better engage existing customers, align sales and marketing, and more effectively implement, manage and measure marketing initiatives all while streamlining marketing processes and tasks for greater efficiency and increased revenue.

Businesses and organizations of all sizes in every industry can and do benefit from marketing automation, while the technology was once mostly used by only the largest companies, the rate of adoption by small and midsized businesses is increasing day by day. Automated workflows are core to any marketing automation system they allow businesses to set up a series of automated nurturing tasks that will initiate based on a prospect’s actions.

Take a glance at the most important factors to be considered when choosing a marketing automation system to integrate, 2019:

• Total cost or pricing model is ranked as the most important factor in choosing a marketing automation system to integrate with a rate of 53%.
• Ease of use/learning curve is ranked as the second top important factor to be considered when choosing a marketing automation system to be integrated with a rate of 47%.
• Analytics and reporting come at next as an important factor in choosing a marketing automation system to integrate with a rate of 40%.
• All-in-one/integrated solution also listed as a marketing automation system integration important factor with a rate of 39%.

A Graph Shows The Important Factors of Choosing Marketing Automation Systems, 2019.