58% of B2C Marketers Are Using the Automated Confirmation Email in North America, 2018 | CMI
Digital Marketing | North America
The automated confirmation e-mail is ranked as the main type of e-mails that B2C marketers use with a rate of 58%, while event emails are ranked as the second B2C marketers used email type with a rate of 55%.
52% indicated that they are using the promotional emails, then comes at next the monthly newsletters emails with a rate of 48%.
A Graph Shows The Types of E-Mail B2C Marketers Use For Content Marketing Purposes, 2018.
Content Marketing Institute (CMI)
Marketing and Advertising
Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
