Digital Marketing Statistics & Metrics

Almost All Gen Z Globally Own a Smartphone, Q2 2017 | GlobalWebIndex

Uncategorized | Africa

Almost all new generations are “netizen”; depending mainly on the internet in all their lives aspects. Smartphones are the key device for accessing the internet. Roughly 9 in 10 of internet users around the whole world – who aged 16-20 years old and called as “Gen Z” – own a smartphone. Most of them are residents of the Middle East and Africa (99%).

On an average day, they spend over 4 hours online on their smartphones. The vast majority of them also consider smartphones their most important device in their day-to-day lives to access the internet.

Almost All Generation Z Globally Own a Smartphone, Q2 2017 | GlobalWebIndex

The Smartphone Ownership and Importance For Gen Z Around the World During Q2 2017


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

    Subscribe for our newsletter!