Digital Marketing Statistics & Metrics

95% of Small & Medium Businesses in Australia Use The Internet for Email, 2017 | Sensis

Uncategorized | Australia

90% of small and medium businesses (SMBs) in Australia were connected to the internet in 2017. So, how online SMBs are using the internet:

  • 95% of SMBs in Australia use the internet for email, with a quarter of them use email marketing to promote their business.
  • 92% use the internet for online banking, 52% use it to place orders for products and services, while 40% do so to take orders for products and services.
  • 67% use the internet to find suppliers, while 7 in 10 use it to find info about the market or competitors.
  • It worth to be mentioned that, almost half (48%) of SMBs use social media.
How Internet Is Used in Australia | Uses of Internet in 2017 | Sensis

Infographic Shows Reasons for Using the Internet in Small & Medium Businesses in Australia, 2017


Sensis is a leading provider of digital platforms, innovative marketing and advertising services. They advise and connect millions of Australian businesses to customers via their iconic brands Yellow Pages, White Pages, TrueLocal, Whereis and Skip. Sensis's search engine marketing and optimization services, website products, social, data and mapping solutions and digital advertising agency, Found, enable tailored solutions for businesses of all sizes.

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