68% of all American adults are using Facebook, with roughly three-quarters of them access the platform on a daily basis. 51% of them are heavy users. It worth to be mentioned that, younger adults ages 18 to 24 are much more likely to use platforms such as Snapchat, Instagram and Twitter. 63% of American adults use Snapchat daily, compared to 60% who use Instagram and 46% who use Twitter.
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