59% of Gen Z Online Purchasing Are Done via Mobile Devices, Q2 2017 | GlobalWebIndex
Uncategorized | Global
Around two-thirds of Gen Zers online purchasing processes were done by using a mobile device – during the month previous to the report -, while 47% were done via PCs/laptops and 15% were done via tablets. That means the m-commerce must be at the top of priority pyramid of marketers.
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GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.
