More than half of US school shoppers said that they plan to shop mostly or entirely in-store for items such as shoes (63%), clothes & accessories (53%), school supplies (53%) and electronics (41%) during the 2017 back-to-school season.
The lowest online preference rate goes to clothes & accessories by only 8% of the respondents’ sample compared to 53% for the in-store preference.
Only the electronics preferences rate looks reasonable, 41% prefers the in-store, compared to about half this rate (22%) prefers the online and 37% prefer both purchasing ways.
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