Retailers must make the mobile device into their toolset for the upcoming year’s branding and customer acquisition and retention efforts, especially during the holiday seasons.
Mobile is like Santa’s elves as it provides some much-needed assistance during the most wonderful time of the year; That’s why mobile commerce becomes more active during holiday seasons.
44% of all sales during Thanksgiving and 33% of sales during Cyber Monday in the US were made via mobile devices. This is compared to 41% of sales made during Black Friday which have made via computers.
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