Digital Marketing Statistics & Metrics

44% of All Sales During Thanksgiving Holiday in US Were Made on Mobile Phones, 2017 | Criteo

E-Commerce & Retail | USA

Retailers must make the mobile device into their toolset for the upcoming year’s branding and customer acquisition and retention efforts, especially during the holiday seasons.

Mobile is like Santa’s elves as it provides some much-needed assistance during the most wonderful time of the year; That’s why mobile commerce becomes more active during holiday seasons.

44% of all sales during Thanksgiving and 33% of sales during Cyber Monday in the US were made via mobile devices. This is compared to 41% of sales made during Black Friday which have made via computers.

The Share of Purchasers by Device During Holidays, 2017 | Criteo

A Graph Shows the Share of Purchasers by Device During Holidays, 2017 – Criteo


Marketing & Advertising

Criteo is a global leader in commerce marketing with more than 2,700 employees and 30 offices worldwide. Founded by a small group of great minds at a start-up incubator in Paris, Criteo growth is driven by machine-learning technology, data and performance at scale, and measurable ROI for its clients.With Criteo's holistic suite of advertising solutions, retailers, brands, and publishers of all sizes can access the data and technology they need to best serve their customers. Besides, trendy insights and recent data launched by Criteo to help marketers better understand their market environment.

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