Digital Marketing Statistics & Metrics

44.1% of Back-to-College Shoppers Prefer Online Stores, 2017 | NRF

E-Commerce & Retail | Global

Back-to-college shoppers planned to shop at online stores mostly (44.1%), followed by discount stores (40%), department stores (38.5%), college bookstore (33.6%), office supply store (29.1%) and clothing stores (26.2%).

Besides that, the shopping plan includes drug store (13.4%) home furnishings (11.7%), resale shops (9.1%) and catalog (8.7%) but with fewer ratios.

Compared with the school shoppers plan, department stores came at the top of their plan with 57.1% of the shoppers’ preference.

Online Stores Came at the Top Plans of Back to College Shoppers, 2017 | Nrf

Online Stores Tops Back to College Shoppers Plan.


Founded in 1991 and based in Washington, D.C., the National Retail Federation (NRF) is the world’s largest retail trade association. NRF represents discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and also Internet retailers within the United States and over 45 countries around the whole world. As retail is the nation’s largest private-sector employer, it supports one in four the US. jobs and it contributes $2.6 trillion to the annual GDP.

    Subscribe for our newsletter!