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28% of Consumers Shop Less Often at Retail Stores Because of Amazon, 2017 | PWC

“Retail” is a key example of how digital trends had altered the competitive landscape! With retailers around the globe are facing competitors also from around the globe. In average, 28% of the global online shoppers had stated that that they “shop less often” at retail stores because they do shop from Amazon.com.

This “Amzon.com” effect is very noticeable in Japan with the highest percentage of users shopping “less often” due to “Amazon.com. 

Amzon effect