The highest rate of respondents (23%) showed that their organizations spend more than $501K on video marketing in 2016, while 22% of respondents don’t know about the real amount. It worth to be mentioned that, 70% of marketers surveyed spent from 1% up to 10% of their marketing budget on digital video.

This indicator based on a sample of 78 marketing “thought leaders” from start-ups to Fortune 500.