YouTube Creator Playbook for Brands | Think with Google

Here are all the steps you need to define and implement a successful content strategy on YouTube, how to create successful videos, how to devise an overall channel strategy, and how to promote your videos through both paid and non-paid avenues on YouTube:

  • Define the core content strategy, and create a unique content your brand can bring to your consumers to earn their loyalty.
  • Define the content creation strategy so you need to answer for what is your audience actively searching for regarding your brand or industry? And what content do you want to PUSH to a big, broad audience?
  • Define how to distribute and activate the content for consumers. You’ll need a central place to store and organize your content to ensure that it’s accessible to your audience anywhere, anytime.
  • You need to have an editorial calendar to help you ensure your brand’s consistent presence throughout the year and align content programming with your marketing calendar.
  • Visit competitors YouTube channels and see what’s performed well for them, and look at what they’re up to across the entire digital ecosystem. What are they doing successfully? Where are there opportunities for your brand?
  • Identify what words will viewers use to describe your video when they share it? Would you click on this yourself?
  • Be original and think of a clever way to involve audiences with your brand.
  • Browse blogs and social media sites for others who may be able to spread the word about your channel because that can help you find whom you overlap with.
  • Make videos around trending events and create “evergreen” videos that will be searched for over time, such as how-to videos.
  • Make an emotional connection for conversing with viewers. Always ask for feedback and respond to viewer comments, both in the video (when possible) and on social media.


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