Digital Marketing Guides & Strategies

Secrets to Social Media Success for Small Businesses | AdRoll & Bitly

Social Media Marketing

With over 1.5 billion daily active users and over 2.3 billion monthly active users on Facebook and Instagram alone, it’s a huge missed opportunity if you’re not tapping into social channels.

Establishing a social media marketing strategy is time-consuming. And when you’re building a business, you’re juggling a lot already.
The internet is flooded with advice to help you with every social media business topic under the sun.

But as a startup or as a small business, knowing which sources are accurate and what to spend your valuable time researching can add hours to your workload.

Before getting up and running on any channel, here are a few questions to consider:

  • Is your business B2C or B2B (or both)?
  • What channels do your target audience frequent?
  • What are you trying to achieve?
  • Do you have a budget? If so, what is it?
  • What channels are your competition on (and which do they receive the most engagement on)?

So, don’t fret: AdRoll & Bitly have done the hard work for you. They’ve compiled their top tips and tricks for getting small businesses social program up and running so they can use it as a powerful mechanism to help reach your business’s goals.

Download the full guide and learn how to put the fundamental pieces of your company’s social media marketing program together and get started engaging your target audiences.

Download This Guide and Learn How to:

  • How to stand out in your followers’ feeds.
  • How to get the most mileage out of your content.
  • Tips for running successful social media ads.

Related Guide: The Ultimate Social Media Audit Guide

The Table of Content of “Secrets to Social Media Success for Small Businesses” Guide:

  • Tailoring a strategy to your strengths
  • Establishing a community
  • Choosing the right tools
  • Repurposing content
  • Building brand awareness + credibility
  • Driving traffic to your website
  • Measuring your impact

Number of Pages:

  • 37 Pages


  • Free


AdRoll a Platform that makes any display, social, and email advertising work together to drive more revenue, with fewer efforts. It’s built on powerful technology that completes the view of the customer and automates marketing. leading to smarter decisions and accelerated business growth with the perfect blend of ease and insights, it’s never been easier to attract new audiences and get more customers shopping.

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