A social media audit is a process of reviewing what’s working, what’s failing and what can be improved upon across social media channels. If you operate on social media, it is crucial to be aware of how your competitors market and how your performance measures up. Social Media Audit should be an imperative part of the strategy for any brand which is promoting itself through social media channels.
Whether you are a big brand with tons of budget or a bootstrapped startup, doing an auditing social media will help you to better control your social media marketing and your returns from it. This eBook will learn why a Social Media Audit makes good business sense. It provides some practical advice for performing an effective and accurate audit.