Digital Marketing Guides & Strategies

How to Win Digital & Real-World Traffic With Local Reviews | Yext

Consumer Behavior

Every day, customers’ ratings and reviews determine your position for customers and search engines. If you aren’t paying attention to this important source of customer feedback, you could be leaving revenue on the table.

Many studies show that consumers now trust information from other consumers more than any other source of information, including family members and friends. 85% of consumers trust reviews as much as recommendations from friends and family members, according to BrightLocal.

Context has shifted too, as today’s consumers aren’t looking for information in the same places. In the past consumers started their search for a local business with a question to a friend or family member, now they can turn to online reviews for that same information, or for example, to research the best dishes available in a restaurant.

Today, consumers have an insatiable appetite for information about local businesses. And marketing a local business is harder than ever for the previous two primary reasons: trust and context.

So, they must position trustworthy content in the right context for the consumer to see it, remember it, and act on it.

Customers' ratings and reviews determine your position for customers and search engines. 90% of consumers said their buying decisions are influenced by reviews. And 86% say negative reviews influence their purchase choices

Data Shows How Positive and Negative reviews Influence Purchasing Decisions

Download Yext’s eBook and discover:

  • How reviews are changing consumer behavior.
  • The great ways you can refine your reviews strategy today.
  • How to hug your haters and improve your brand’s reputation

Related Guide: How to Deal With Negative Feedback

The Table of Content of “How to Win Digital & Real-World Traffic With Local Reviews” eBook:

  • Introduction
  • Shifting Sands of Consumer Behavior
  • Three Ways Reviews Can Help Your Business
  • Consumers Have Embraced Local Reviews Rapidly
  • Search Engines are Changing the Rules
  • How to Maximize Your Digital Presence With Online Reviews

Number of Pages:

  • 10 Pages


  • Free


The customer journey starts with a question. And consumers expect answers. Yext puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source — the business itself — no matter where or how customers are searching.Taco Bell, Marriott, Jaguar Land Rover, and businesses around the globe use the Yext platform to capture consumer intent and drive digital discovery, engagement, and revenue — all from a single source of truth. Yext’s mission is to provide perfect answers everywhere.

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