A recent study conducted by CMI revealed that approximately 90% of successful B2B content marketers identify as being very committed to content marketing, compared to only 27% of their less-successful peers. That’s put us towards the fact that the line between marketing and content marketing has blurred over the past few years. Content marketing has become more pervasive and marketers now realize that having an effective content strategy is the fundamental base of a results-driven marketing program, as compelling content provides a better way to build awareness and trust – and directly impact sales.
But putting together an effective B2B content strategy and reaping the rewards requires a well-thought-out plan and a dynamic set of capabilities to execute it. This SmartGuide reveals a proven seven-step methodology for creating a powerful results-driven content marketing strategy. From uncovering consumption habits and buying stage adjustment to distribution and program measurement, this will guide you through the most important steps of your content marketing journey.