Social media used to be considered as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But these times have changed, and the industry has matured.
Needless to say that social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live in a silo; it must work in tandem with other business and marketing strategies.
To make sure that your social media marketing campaigns contribute effectively to your brand’s greater business objectives, Sprout Social’s team has put together this ultimate guide to coach you through the process. Besides, they incorporated a checklist you can use to make sure you’ve done your social media campaigns all right.
Related Article: The Complete Guide to Global Social Media Marketing