Digital Marketing Guides & Strategies

7 Steps to Create a Winning Social Media Marketing Strategy | Sprout Social

Social Media Marketing

Social media used to be considered as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But these times have changed, and the industry has matured.

Needless to say that social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live in a silo; it must work in tandem with other business and marketing strategies.

To make sure that your social media marketing campaigns contribute effectively to your brand’s greater business objectives, Sprout Social’s team has put together this ultimate guide to coach you through the process. Besides, they incorporated a checklist you can use to make sure you’ve done your social media campaigns all right.

7 Steps to Create a Winning Social Media Marketing Strategy in 2019: Social sentiment

An Example of Social Sentiment – Download the Full Guide and Find out More Info

Related Article: The Complete Guide to Global Social Media Marketing

What’s in the “7 Steps to Create a Winning Social Media Marketing Strategy” Guide:

  • Introduction
  • The Seven Steps to Success:
    1. Ensure social goals solve challenges
    2. Extend efforts throughout your organization ((Sales, Customer Service, Human Resources, Research and Development, and Marketing)
    3. Focus on networks that add value (Facebook, Twitter, and LinkedIn)
    4. Create engaging content (Videos, Guides, and Infographics)
    5. Identify business opportunities through social (Industry Trends, Competitor Insights, and Social Sentiment)
    6. Engage instead of ignoring
    7. Track, improve and market your efforts

Number of Pages:

  • 17 Pages


  • Free

Sprout Social

Sprout Social is one of the most popular tools and software in the Digital Marketing & Social Media industry.With a user-friendly interface, Sprout Social provides tools for scheduling posts, analyzing performance, engaging with audiences, and monitoring social conversations across multiple platforms.Sprout Social’s social media management software and solutions are a great way that enables all Marketers, Advertisers, Retailers, and Businesses to find, form, and deepen real connections with the people who love their brand.

The Benefits of Using Sprout Social:

  1. Highest average rating.
  2. In satisfaction, support, usability, and retention (per industry analysts and real user reviews).
  3. Award-winning service.
  4. Personalized, quick, and reliable customer support.
  5. Fastest time-to-value.
  6. Get up and running in days, not weeks.
  7. Discover the most robust and cohesive social media business solution, built to scale.
  8. Sprout Social also integrates with the social platforms and networks that matter to your business.
  9. Fast-track your social success and deliver results that matter.
  10. You can Try Sprout for free for 30 days.
  11. Deliver and measure valuable content.

The Top Features of Sprout Social:

  • Analytics:
  1. Performance Reporting Suite
  2. Social Listening & Insights
  3. Advanced Analytics & Listening
  • Engagement:
  1. Assign & manage tasks
  2. Seamless social support
  • Publishing:
  1. Automated Scheduling
  2. Optimal Send Times
  3. Organic Post Targeting
  4. Access Across Devices
  • Listening:
  1. Twitter Listeners & Reports
  2. Real-time Brand Monitoring
  3. Advanced Social Listening
  • Collaboration:
  1. Manage the Inbox as a Team
  2. Never Get Your Wires Crossed
  3. Turn Any Message Into a Task
  4. Follow the Audit Trail
  • Automation:
  1. Bot Builder
  2. Automated scheduling
  3. Advanced Twitter automation


  • Standard: $249 per user per month.
  • Professional: $399 per user per month.
  • Advanced: $499 per user per month.

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