US internet users attitudes and usage habits towards the apps are changed year over year, especially for the ages between 18 & 44 years.
Take a deep look at the US mobile apps insight:
- Smartphone apps acquired half of the spent time on digital media, followed by 34% spent on the desktop.
- Users aged from 18 to 24 years spent 66% of their digital media time on smartphone apps alone and about 3.2 hours on the mobile apps (including smartphone & tablet)
- 87% of time spent on mobile was spent mobile apps, while only 13% was spent on mobile webs.
- Users spend on the top mobile apps (186.9 minutes per visitor) which equal 16× of the mobile web (11.9 minutes per visitor).
- 51% of smartphone users didn’t download any apps in a month, while 49% downloaded from 1 app to 8 apps with an average of 2 downloaded apps.
- 70% of Millennials still have a lot of excitement for new apps, besides 64% of them willing to shell out cash for apps, with an average purchase 1 paid app/month.
- 37% of smartphone users are most likely to select Facebook as their most essential app.
- Facebook and Google own 8 of the top 10 most used apps.
Data were driven from a survey of 1,033 smartphone users aged 18+ in July 2017, besides behavioral measurement data from comScore Media Metrix Multi-Platform, comScore Mobile Metrix, and comScore MobiLens.
For more information, please download “The 2017 US Mobile App Report” full Report
2016 Enterprise Mobile Apps Report, Global | Adobe
How People Discover, Use & Stay Engaged With Apps, Nov 2016 | Think With Google & Ipsos
“Mobile Video” Traffic Would Gain the Highest Growth Among All App Categories by 2022 | Ericsson
Facebook Messenger Is the Most Used App in US, 2016 | GSMA
Half of Apps Users in US Have Never Paid to Download an App, 2016 | Think With Google