RESEARCH

The 2017 US Mobile App Report | comScore

US internet users attitudes and usage habits towards the apps are changed year over year, especially for the ages between 18 & 44 years.

Take a deep look at the US mobile apps insight:

  • Smartphone apps acquired half of the spent time on digital media, followed by 34% spent on the desktop.
  • Users aged from 18 to 24 years spent 66% of their digital media time on smartphone apps alone and about 3.2 hours on the mobile apps (including smartphone & tablet)
  • 87% of time spent on mobile was spent mobile apps, while only 13% was spent on mobile webs.
  • Users spend on the top mobile apps (186.9 minutes per visitor) which equal 16× of the mobile web (11.9 minutes per visitor).
  • 51% of smartphone users didn’t download any apps in a month, while 49% downloaded from 1 app to 8 apps with an average of  2 downloaded apps.
  • 70% of Millennials still have a lot of excitement for new apps, besides 64% of them willing to shell out cash for apps, with an average purchase 1 paid app/month.
  • 37% of smartphone users are most likely to select Facebook as their most essential app.
  • Facebook and Google own 8 of the top 10 most used apps.

The 2017 US Mobile App Report comScore

Methodology :

Data were driven from a survey of 1,033 smartphone users aged 18+ in July 2017, besides behavioral measurement data from comScore Media Metrix Multi-Platform, comScore Mobile Metrix, and comScore MobiLens.

For more information, please download “The 2017 US Mobile App Report” full Report

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