The brand’s post-purchase behaviors affect the customer experience to the product or service. This is why the brands – retail or travel/hospitality – need to continue the communication loop with the consumers after the purchasing process.
About 2 in 3 consumers (64%) agreed that their favorite retail brands are better than others at providing quick problem resolution, while 55% of consumers indicated that their favorite brands make it easy to provide their feedback and rate their experiences. besides 55% think that their retail brands are better than others by rewarding them for their loyalty.
For more information, kindly check the “Building Consumer Brand Infatuation, 2017” full report.