The brand’s post-purchase behaviors affect the customer experience to the product or service. This is why the brands – retail or travel/hospitality – need to continue the communication loop with the consumers after the purchasing process.
About 2 in 3 consumers (64%) agreed that their favorite retail brands are better than others at providing quick problem resolution, while 55% of consumers indicated that their favorite brands make it easy to provide their feedback and rate their experiences. besides 55% think that their retail brands are better than others by rewarding them for their loyalty.
For more information, kindly check the “Building Consumer Brand Infatuation, 2017” full Report
CONSUMERS AREN’T LOOKING TO BUY FROM“COOL” BRANDS ON SOCIAL MEDIA, Q2 2017 | SPROUT SOCIAL
UNDERSTANDING THE BRAND FOLLOWERS INFOGRAPHIC, Q1 2017 | GLOBAL WEBINDEX
54% OF FACEBOOK USERS IN EGYPT READ BRANDS’ POSTS | KANTAR TNS Q3 2016
RAMADAN IN MENA: THE DIGITAL OPPORTUNITY FOR BRANDS -2016 | THINK WITH GOOGLE
A BRAND’S GUIDE TO UNDERSTANDING AND USING IMAGE ANALYSIS | CRIMSON HEXAGON