Learn how to pick the right keywords for your AdWords campaign to get the right people to your site, and turn those clicks into customers.

Keywords are words or phrases that are used to match your ads with the terms people are searching for.

Selecting high quality, relevant keywords for your advertising campaign can help you reach the customers you want, when you want.

The 5 Tips for choosing the right keyword in your AdWords campaign are:

• Think like a customer
• Organize by theme
• Be specific
• Use negative keywords
• Use the keyword planner

Learn more about the tips by watching this video by Google AdWords, which explains how keywords work, where your ads will show, and how much they cost. Learn more by reading this article by Google AdWords