Digital and Social Media Marketing Tools

Salesforce Marketing Cloud is considered to be one of the most effective tools, software services, and products in the  Salesforce’s suite of digital marketing, social media, retail, and e-commerce tools and software services.

Salesforce Marketing Cloud is also a smart and intelligent tool, which help all marketers, advertisers, social media specialists, retailers, brands, businesses, and all people who operate in the digital marketing and social media industry to understand consumers, personalize their experience, and engage them across channels with powerful digital marketing software.

On this front, we should mention that Salesforce is a software company that powers a great suite of digital marketing and technology tools, which help create a future with greater opportunity and equality for all. It is also considered to be one of the biggest companies that introduce software services focusing on digital marketing, social media, e-Commerce, retail, data management, data analytics, content marketing, email marketing, sales, and conversions.

Coming to the company history in developing digital marketing, social media, retail, data management, data analytics, content marketing, email marketing, sales, and conversions software and tools, it should be pointed out that in 1999, Salesforce pioneered cloud-based CRM software and has helped 150,000+ companies run their companies more effectively. But now, they’re creating an economy that will help millions of people find career satisfaction and enjoy better lives as well. It has worked and made partnerships and helped accelerate the growth of over 275 technology startups in more than 18 counties around the world, since 2009.

At the end of this paragraph, you should keep in mind that Salesforce Marketing Cloud should be one of your top choices if you want to achieve a big jump in your digital marketing and social media campaigns. Hence, you should continue reading this article to explore all information about  Salesforce Marketing Cloud tool, including benefits, features, services, and pricing.

Benefits:

1. Comply With The GDPR.
2. Help you understand consumers, personalize their experience, and engage them across channels with powerful digital marketing software.
3. Be consumer-centric:
   Build a single, comprehensive view of each consumer to power 1-to-1 journeys.
4. Connect every interaction:
   Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.
5. Market smarter with AI:
   Discover new segments, identify the likeliest consumers to engage, and power predictive recommendations — all automatically.
6. Operate with ease:
   Leverage pre-built templates, streamlined messaging flows, and mobile apps to easily create and execute cross-channel campaigns.
7. Manage B2C or B2B:
   Use one platform to engage both businesses and consumers alike.
8. Discover Distributed Marketing from Salesforce:
   Connect corporate marketing with your local partner networks.

Features & Services:

• Journey Builder:
  Create 1-to-1 consumer journeys across all channels and departments.
• Email Studio:
  Build personalized email campaigns with the world’s #1 email marketing platform.
• Salesforce DMP:
  Capture and activate data from any source on a unified platform.
• Salesforce Data Studio:
  Power your marketing with data from the world’s largest premium data ecosystem.
• Social Studio:
  Listen, publish, and engage with your consumers across social media channels.
• Advertising Studio:
  Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers.
• Mobile Studio:
  Personalize mobile interactions including SMS, push notifications, and group messaging.
• Interaction Studio:
  Visualize, track, and manage real-time consumer experiences — driving valuable engagement at the right moment, just the way your audience prefers.
• Pardot:
  Unite marketing and sales on a single platform for B2B marketing automation.

Pricing:

• Salesforce Essentials (Out-of-the-box CRM for up to 10 users) – $ 25 USD/user/month*
• Lightning Professional (Complete CRM for any size team) – $ 75 USD/user/month*
• Lightning Enterprise (Deeply customizable sales CRM for your business) – $ 150 USD/user/month*
• Lightning Unlimited (Unlimited CRM power and support) – $ 300 USD/user/month*