Digital and Social Media Marketing Tools

MOZ is considered to be great software that focuses on search engine optimization (SEO) tools. It’s one of the least understood and least transparent aspects of great marketing. MOZ is simplifying SEO for everyone through its software, education, and community. It also helps all Marketers, Advertisers, and Businesses Drive customers to their website and Draw customers to their front door. 

Also, you can measure your engagement rates across social media such as Instagram engagement rate

Now, let’s go through MOZ’s benefits and features…

MOZ Benefits:

1. Brush up on SEO skills with our beginner’s guide
2. Learn how to make local search your advantage
3. Grow your traffic and draw customers to your business
4. One tool to discover and prioritize the best keywords to target
5. Find and learn how to fix common technical SEO issues that may impede your site’s ability to receive high-quality traffic, rank, or be indexed by search engines
6. Crawl sites fast
7. Take full control of your site’s SEO
8. Get the data you need to do better link-building research, smarter content ideation, and link prospecting – in less time
9. Measure your SEO impact: Track rankings for your site and the competition
10. Base your decisions on trustworthy data
11. Compare mobile vs desktop visibility
12. Uncover competitive advantages to target top positions
13. The industry’s leading SEO toolbar – over 500,000 installs and climbing – MozBar gives you instant metrics while viewing any page or SERP

Features & Services:

1. Keyword Research
2. SEO Audit & Crawl
3. Backlink Research
4. Rank Tracking
5. SEO Toolbar
6. Business Listings Audit
7. Citation Cleanup
8. Local Ranking Factors
9. Local For Enterprise

Pricing:

• MOZ Pro:

1. Standard – $ 99 /mo
2. Medium – $ 179 /mo
3. Large – $ 249 /mo
4. Premium – $ 999 /mo

• MOZ Local:

1. Essential All Pricing Is Per Location – $ 99 /year
2. Professional All Pricing Is Per Location – $ 179 /year
3. Premium-Priced Per Location With A Minimum Of 100 Listings – $ 249 /year