Digital Marketing Researches & Reports

UX and User Research Industry Survey Report, 2017 | UserTesting

Consumer Behavior | Canada

UX (user experience design) is simply defined as the process of improving customer satisfaction & loyalty by enhancing the usability, ease of use & pleasure in the interaction between the customer and the product. But there is a confusion between the 2 missions of UX and market research job.

Discover the key insights into how organizations are approaching user experience and conducting user research:

  • The majority of user research is conducting during the design or prototyping phase (76%) and before beginning any design or development (72%).
  • These survey results are used to understand customer needs and attitudes (87%) and test prototypes or wireframes (72%).
  • The majority of respondents are strongly agreed with that user research improves the quality of products/services and is essential in making their decisions.
  • 70% of user research is been doing on websites, 54% is on prototypes and 50% is on competitors.
  • 40% of companies surveyed have no fixed budget for user research.
  • Usability testing (79%), surveys (65%) & interviews (59%) are the top methodologies companies invest in.
  • Companies use blogs (73%), online guides (72%) and webinars (57%) for improving their user experience knowledge.
  • Artificial intelligence & multi-device interaction will be the most important online trends affecting user experience in the next 5 years.
Who Agree or Not With The Mentioned Statements.

                                                 A Graph Shows Who Agree or Not With The Mentioned Statements.


Data were driven from 2,238 professionals across a wide variety of industries. 57% of the participants are from the United States.


UserTesting is one of the smartest tools that make it easy for Marketers, UX & usability professionals, Executives, Executives, Product managers, Entrepreneurs, Game developers, Search engine experts, Mobile app developers, Designers, and Developers to get on-demand feedback from your target market—wherever they are—so you can protect your brand, boost conversions, and provide amazing experiences. It also helps companies eliminate bad user experiences.


  1. Your fastest path to the great customer experience.
  2. Capture the critical human insight you need to confidently deliver what customers want and expect.
  3. you uncover ‘the why’ behind customer interactions. By understanding the intent, you improve experiences, driving greater satisfaction and loyalty.
  4. Connect with your exact customers.
  5. Get insights across the customer journey.
  6. Make confident decisions.
  7. Drive the best decisions across all teams.
  8. Build products your customers love.
  9. Use valuable feedback throughout development cycles.
  10. Know how users interact with designs and fix UX issues before writing a single line of code.
  11. Acquire more customers with superior experiences at every brand touchpoint.
  12. Support critical decisions with evidence.
  13. Prioritize your team’s time for business impact.

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