Twitter UK has 13 million active users, a number that’s still growing. This might demonstrate the power of Twitter, but the real and greatest power is held by Twitter’s influential profiles.

Every month, Sotrender analyze 20+ industries to show who really rocks on Twitter in the UK. It’s time to see who took the lead on Twitter in the UK in July 2017:

• Musicians and music industry profiles grabbed the highest number of followers estimated with almost 14K for Musicians profiles and over 12K for music industry profiles.
• As for all profiles, “BBC’s Breaking News” grew by 1% which means that their profile followers increased by over 33 million, followed by “One Direction” with almost 32 million followers.
• Brands: “One Direction” owned the top of followers and “Chelsea FC” had the highest number of activities per tweet (3226).
• Finance: “Bank of England” and “Barclays UK” held the highest number of followers with a 1% growth rate.
• Retail & E-commerce: “Amazon.com.uk” was the only retail Twitter profile to exceed the 1 million followers threshold.
• Alcohols & Beer: The “Wild Beer Co” topped all the Twitter profiles in the number of followers (27822) and mentions (1371).
• Automotive & Cars: “Audi UK” ranked the top of all profiles in the number of followers with a total of 190715 followers.
• Politics: “Labour Party” still dominates politics profiles with over 507K followers, followed by their main competition “The Conservatives” with over 282K followers.