Headlines around the world continue to discuss the “retail apocalypse,” a phenomenon marked by the decline of traditional retail in the face of digital commerce. It’s tough out there for retailers in 2018. Last year, brick and mortar retailers closed nearly 7,000 stores, and this year, the trend has continued. What’s the culprit behind this new reality?
The Amazon’s dominance for one thing. Amazon offers wide product selection, fast shipping, and also low prices — a trifecta many retailers can’t beat. The good news for marketers is that they can compete with Amazon in certain areas.
Yes Marketing has surveyed 1,000 consumers in 2018 to uncover what motivates consumers to engage with retailers, make purchases and become loyal to a brand. The results identified 8 marketing trends that will help retailers gain a competitive edge as the industry faces an uncertain future, as well as 8 strategies to adapt to the new landscape
In June of 2018, Yes Marketing surveyed 1,006 consumers who have made a purchase with a retailer online in the past year.
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