Martech is the area of customer relationship management (CRM) concerned with creating, managing and using digital tools that help in automating tasks and making data-driven decisions for marketers. The State of Marketing Technology 2018 study conducted by Walker Sands Communications and chiefmartech.com revealed that marketing organizations are in need to maximize the benefits of their martech solutions to keep up with the rate of innovation.

Discover the key findings mentioned in this study:

• 52% of marketers, surveyed, assess their martech stacks at least every six months.
• 26% of them add new tools to their marketing technology stack s every 6 months, and 27% do so once a year.
• The majority (46%) of marketers indicated that their organizations are somewhat agile to add new solutions to their marketing technology stack.
• 28% of marketers said that their organizations can’t keep up with the rate of martech innovation.
• 65% of marketing organizations claimed that they plan to increase spend on martech in the next year.
• 17% of them claimed that their company’s marketing technology budget will have increased greatly.

A Graph Shows the Marketing Technology Budget Martech 2018

Methodology:

Data were driven from 300 marketing professionals who work for firms in a wide range of different industries. The survey was conducted in Q1 2018.