Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …
Instagram is a force to be reckoned with. Since it debuted back in 2010, the platform has steadily grown into one of the biggest social networks ever. It reached 1 billion active monthly users in 2018, becoming more popular than social media giants such as Twitter and LinkedIn. The platform owes its speedy expansion to …
Online advertising is more attractive to consumers because advertisers focus them to match the former’s interests. In addition, the online advertisements can appear simultaneously in a number of variations including a video, sound clip, text and a combination of them. The Internet has become the most powerful tool in advertising nowadays, which makes it much …
Influencer marketing on social media involves interactions with influential people to drive a brand’s message and products to the world market. Influencer marketing is simply the action of marketing through influencers. This form of marketing goes hand-in-hand with creating messages that are carried by influencers to enhance the extent of brand awareness towards consumer segmentations. …
Privacy is currently a topic of widespread societal interest and debate as digital technologies generate and trade in personal data on an unprecedented scale. The calls of industry and government alike proclaim the social and economic benefits to be had from personal data and run alongside a steady flow of scare stories detailing its misuse …
Customer experience is fast becoming a top priority for businesses, creating superior customer experience seems to be one of the central objectives in today’s retailing environments. Retailers around the globe have embraced the concept of customer experience management, with many incorporating the notion into their mission statements. The ongoing digital revolution and the remarkable rise …
A content management system (CMS) manages the creation and modification of digital content. These systems typically support multiple users in a collaborative environment, allowing to perform document management with different styles of governance and workflows. Usually, the content is a website (or part of it) and the term commonly refers to web content management systems. …
Shopify’s marketplace for buying and selling e-commerce businesses built by Shopify merchants. Over the last year, the retail industry has experienced tremendous disruption and with these changes, both merchants and their customers have found new opportunities. In its first Shopify’s state of commerce report, Shopify found that online storefronts represent over 80% of sales and …
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