Executive Summary Content is the essence of digital experiences. Without it, customers encounter blank screens, empty technical documents, and missing product videos, leaving a void in place of digital engagement. As customer experience (CX) channels and touchpoints multiply, so must the content that guides customers through their journeys. To meet this growing demand, content leaders …
Most SOCs Struggle With Their Core Mission: Detection and Response Forrester’s Security Survey 2022 reveals that the primary challenge for security decision-makers is the ever-evolving nature of IT threats. The security operations center (SOC) and its analysts are pivotal in detecting and mitigating attacks that surpass preventive measures. However, many security operations (SecOps) teams struggle, …
New research from BigCommerce and Retail Dive highlights a significant shift in consumer shopping preferences, revealing that 39% of shoppers prefer online shopping compared to just 21% who favor in-person shopping. This trend shows no signs of slowing, with 77% of online shoppers spending the same amount or more this year as they did last …
Under the Skin: uncovering the Secrets behind brand/agency Relationships The relationship between a brand and its agency is crucial for business growth. The right agency can drive significant growth by enhancing impact, fostering creative transformation, building audience loyalty, and more. However, several factors are changing this dynamic, including macroeconomic and market fluctuations, evolving needs and …
B2B Buyers’ Preferences Are Evolving Over the past decade, buyer Behavior has significantly transformed, and this shift is equally evident in the business-to-business (B2B) sector. Buyers purchasing from suppliers, manufacturers, distributors, and wholesalers are no longer relying solely on sales teams for guidance. Instead, their purchasing journey now involves a blend of physical and digital …
Introduction In recent years, ecommerce has seen tremendous growth. eMarketer projects that global ecommerce sales will surpass $5 trillion for the first time in 2022, making up over one-fifth of all retail sales. This surge has been largely driven by the global pandemic, which has changed consumer shopping habits. The simple act of walking into a …
It’s easy to think that those around your age share similar life experiences. While you might have started school at the same time, these shared milestones overlook the unique experiences that shaped who we were at those moments. Relying solely on demographic data can lead to broad assumptions about consumers’ attitudes, self-perceptions, and motivations. By …
Foreword The world of social media evolves at a pace faster than the algorithms that drive it. Brands face the formidable task of staying updated with the latest platforms and resonating with audiences. It’s challenging, we understand. But we’re here to illuminate the most significant trends in this space, with a bit of help from …
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