Webinars are the perfect way to deliver customer or employee training, hold large corporate meetings or connect with potential buyers. Webinars are a form of high-quality, interactive content that both marketers and their customers love. From generating leads to onboarding new customers, webinars give marketers the power to have real two-way conversations with their audience. …
Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …
Video Is an Incredibly Powerful Medium for Businesses: Video is becoming a fundamental part of any content marketing strategy, distractions are everywhere, especially on the Internet. So when you succeed in getting a customer to your website, it’s vitally important that you keep them there. Video is highly effective in getting visitors to stick around, …
Video content is a necessary part of the digital marketing mix, videos are powerful because they can have a strong emotional effect on viewers. It’s no secret that funny, shocking, amazing, and inspirational videos do particularly well online. Video is the ideal tool for experiential marketing giving viewers the chance to experience something alongside the …
Account-based marketing offers many promises around customer growth and retention. While it is not a new concept, both data-driven marketing approaches and new marketing tools have given the account based marketing a resurgence of late, making it a practical approach for any sized organization to be successful. These require a solid data foundation in order …
Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. …
An engagement marketing strategy focuses on reaching out and communicating with people as individuals, based on who they are, and wherever they are in their journey to purchase. Implementing this strategy requires understanding your customer personas, how they move through the purchase funnel, and the most effective ways to engage them at each stage of …
B2C marketing is driving consumers to the product and maximizes the value of the transaction through activities that provide incentives to buy additional products. Relationships between companies and consumers are based on the consumer’s experience during the purchase process. The value of the transaction will be determined by the quality of the experience of the …
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