Content is highly important to marketers when they are looking forward to communicating and engaging with their target audience. There are some forms of content such as pictures, written content, and videos. Video marketing is beneficial and effective for the consumer, not only that but it also provides marketers a shareable, attractive, and versatile medium …
Social media has become an important and essential part of our everyday life. Even amid the ongoing events and the COVID-19 pandemic, social media use is getting an obvious increase. It is either people staying at home and entertaining themselves, working remotely, or studying online. One way or another you will have to use social …
Since the outbreak of COVID-19, its impact on everything and the greatest global disruption we have seen in our lifetimes. Many things have changed starting with the lockdowns, travel bans and restrictions, besides the cancelation of conferences. When it comes to business, most businesses have been trying their best to get ready for the crisis …
Online retail has been successful in 2019, as consumers spent $9.4 billion on Cyber Monday alone. A number like this should not be surprising because the percentage of consumers shopping online every week is 26%. However, in 2020, retailers should take credit for delivering strong eCommerce sales while bearing in mind broader economic trends that …
“The key drivers of consumer behavior have traditionally been value, convenience, and experience. Looking ahead, brands and retailers need to also consider choice, purpose, and privacy if they are to earn their customers’ loyalty” says Paul Martin, Head of Retail, KPMG in the UK There are many definitions of the tern “Customer Loyalty“, however, it …
It’s the time to keep your eyes and ears all open! Rival IQ has released its Social Media Benchmarks Report of 2020… During this new phase of marketing; “competitive analysis”, Every marketer should be keen on knowing his competitors in order to understand their strengths and weak points in relation to his business which helps …
Crisis communication tends to be a big problem for all brands. Regardless of the crisis itself, the way brands respond to impossible situations has always been a struggle, with no clear recipe for success. Due to the COVID-19 pandemic, there is an impact on all industries, some business struggle, unlike other businesses that are flourishing! …
There are many online channels to create a brand identity. Instagram has proven to be an essential and effective marketing tool for businesses that are looking to widen their presence and increase their engagement with the audience. With over 1 billion monthly active users, $25 million business accounts, and a projected $14 billion revenue, you …
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