Commerce is unavoidable—it’s at the core of every company’s operations, shaping experiences before, during, and after a purchase. It has the power to make or break customer relationships and determine a brand’s relevance and growth. However, our recent research reveals that only 20% of companies possess the necessary tools to excel in today’s commerce landscape. …
Executive summary We’ve entered an era of profound disruption where generative AI offers businesses an unprecedented chance to accelerate their reinvention and achieve new performance levels, surpassing past achievements. Generative AI, led by innovations like ChatGPT, emerged prominently in 2023. According to our research, 8% of companies, identified as the Reinventors, are transforming every aspect …
Human by design: How AI unleashes the Next Level of human potential The relationship between humans and technology is at a critical turning point. Imagine those dystopian images of humans 1,000 years from now—hunched backs, pale skin, and large, sensitive eyes—symbols of a life spent too much indoors, disconnected from the physical world. These depictions …
Introduction In the final quarter of 2023, 74% of consumers abandoned purchases due to feeling overwhelmed, according to Accenture’s Consumer Research 2024. Despite companies’ efforts to prioritize customer-centricity and personalized experiences in recent years, 71% of people report seeing no improvement—or even an increase—in the time and effort required to make purchase decisions. It’s understandable …
Preface For many companies, the next 12 to 24 months will be a defining period. Those who have invested in new technologies, skills, and ways of working have seen varied returns. Now, with the rise of generative AI, businesses face an unparalleled opportunity to outpace their competitors. Will they seize this chance to accelerate their …
The story in brief Surge in Cloud Commitment: Over the past two years, more than 86% of companies have expanded the scope and volume of their cloud initiatives. Tipping Point for Full Value: Organizations deeply invested in cloud adoption are nearing a pivotal moment, with heavy adopters more frequently achieving their expected outcomes. Ongoing Cloud …
Leveraging a platform strategy to enhance business performance is not a novel idea. Companies like Amazon, LinkedIn, and Salesforce have long anchored their success on the value of connecting customers, suppliers, or peers. What is emerging now is the realization that even non-digitally native companies can reap the benefits of platform business models by delivering …
Introduction For decades, digital technology has been a key focus for dealmakers. Acquiring digital capabilities is often a primary objective in mergers and acquisitions (M&A). In fact, nearly 60% of M&A executives anticipate that their deals will accelerate their transformation into digital businesses, with operating models centered around a robust digital core. This digital core …
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