Yet another holiday-shopping season is upon us and it’s a highly tracked season for retailers to compete and win the game. So, retailers need to know insights into the shopping time spent and role of computer and mobile, what are the most preferred retailers, how is the consumer adopting online shopping, what product categories are …
The holiday shopping season is in full swing and holiday shoppers in the US are feeling spend-happy entering the 2018 holiday-shopping season. It expected that shoppers will spend billions on gifts, groceries, garland, and greeting cards galore so it’s a make-or-break moment for retailers. Field Agent’s 2018 holiday insights report provides retailers, brands, and agencies a …
No surprise that shoppers will make more purchases online than in-store during the holidays. The holidays are around the corner, which means that it’s time for marketers and retailers to rev up and fine-tune their marketing strategies for the busiest time of the year. So, if marketers target the American market, it’s easy now to …
The nature of online shopping in Brazil and Mexico is different from other countries due to the characteristics of its demographic and people culture, the individual’s standard of living, annual income and other factors. Online shoppers in Brazil and Mexico are more likely to use more mobile apps. They also turn to marketplaces more than …
Worldpay has surveyed more than 2,500 consumers in the United Kingdom in order to provide deep insights into how consumers in the UK shop and pay. So, retailers can get a better understanding of what consumers expect from brands and then stay ahead of the competition. Here are some of the main insights revealed by …
Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …
96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …
Europe is the most highly penetrated mobile region in the world. As of year-end 2017, 85% of the European population – 465 million people – subscribed to mobile services just above North America and CIS. The total addressable market for the region’s mobile operators is approaching saturation point, with the largest mobile markets – France …
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