There are many online channels to create a brand identity. Instagram has proven to be an essential and effective marketing tool for businesses that are looking to widen their presence and increase their engagement with the audience. With over 1 billion monthly active users, $25 million business accounts, and a projected $14 billion revenue, you …
AdStage has, finally, released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking the key metrics across all social media advertising channels. This edition of the social media benchmarks report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by …
Needless to say that the holiday shopping season, from November to the end of December, is the most popular time for online shopping and gifting. The new Holiday Online Shopping Trends 2019 brought to you by Episerver showed that the highest number of shoppers start their holiday shopping on December 1-15. Keep reading the key …
AdStage has released its Paid Media Benchmark Report Q3 2019. This is the inaugural report in a quarterly series aimed at benchmarking key metrics across social media advertising platforms. This edition of the report contains key data from over 7.3 billion impressions and almost 80 million clicks powered by the AdStage platform. You’ll gain insights …
Account-Based Marketing (ABM) is a highly-personalized, high-touch, extremely-targeted approach to creating and executing marketing campaigns. A very high level of targeting and personalization is possible thanks to different technologies. Some account-based marketing providers start with a list of individuals at the target companies. And since they are targeting individuals, not locations, it doesn’t matter if …
Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. Customer advocacy refers to the process of faithfully representing …
Customer relationship management has been the prevailing term associated with companies that wish to manage their sales funnels and revenue streams. However, with the explosion of marketing technology, multichannel marketing, and new pressures on revenue generation, companies have realized that they need to look beyond their CRM systems, they have to take dive deep in …
Online advertising is more attractive to consumers because advertisers focus them to match the former’s interests. In addition, the online advertisements can appear simultaneously in a number of variations including a video, sound clip, text and a combination of them. The Internet has become the most powerful tool in advertising nowadays, which makes it much …
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