Australian consumers are shopping online more than ever before and are doing and spending more online each year. They’ve become increasingly technology savvy. Hence, the Australian Small to Medium Businesses (SMBs) are responding to online growth and expanding their knowledge accordingly. In this context, the Yellow Digital Report sought the Australian consumers’ experiences and adoption …
For the first time, MarketingProfs has launched its one-of-a-kind study looks deeply into what makes today’s marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game. The study assesses the overall satisfaction of today’s marketer as measured by six factors: learning mindset, intention, …
Email marketing is one of the most effective marketing channels available today. It helps marketers of all levels to create a campaign, upload a list and send it out. As email marketing is a highly tracked place full of analytics, statistics, behaviors and trends, GetResponse launched its 2018 Email Marketing Benchmarks which focuses on the …
There is a significant group of media users who are ‘very effective’ at using digital technologies to advance their business or for their personal use. They’re called ‘Digital Leaders’. In 2018, GlobalWebIndex conducted a study to dig deeper into the unique demographics and characteristics of business leaders worldwide to guide marketers in the right direction. …
Merkle has launched its latest quarterly Digital Marketing Report (DMR) which has become one of the most highly regarded and frequently cited reports in the digital marketing industry. The report includes answers to crucial questions. For instance, how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, how increased inventory for the …
For many consumers across South Africa, the mobile devices is not just a communication device but also the primary channel for them to get online and to access various life-enhancing services. The latest study launched by Deloitte on the South African mobile market revealed that the year 2017 was a significant turning point in the …
By mid of 2018, there were 381 million unique subscribers across the Middle East and North Africa region, accounting for 64% of the population. Despite there is an average of annual subscriber growth of 4% over the last four years, the MENA region remains the second least penetrated region in the world. GSMA Intelligence has …
The advances in technology and business models based on electronic platforms have enabled many governments to improve the efficiency and scope of their e-payment infrastructure. Submitting a tax return online, swiping an electronic card to pay for a journey or even, perhaps, receiving government health and/or social benefits directly in a bank account are now …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
