“Innovating with Impact” is the core theme of this year’s Edelman Digital Trends Report. As digital innovation extends to shape how organization’s work and how people live and interact with brands, businesses must evolve internally to succeed in today’s marketplace, whether by including a new workforce, restructuring to encourage intelligent innovation or integrating technologies and …
A major breakthrough in online media has been achieved and has risen steadily in recent decades. Having the latest insight into key trends is critical to lead an effective strategy. GlobalWebIndex’s entertainment flagship reports provide the most important insights and the latest figures for online entertainment behaviors around the world. The report investigates how media …
Throughout your career as a marketer and by the beginning of 2019, some questions may come to your mind. You may wonder which channels you should use for different marketing goals? what are the differences between Instagram and Facebook advertising? why mobile is the future of social media marketing? and why influencer marketing is on …
The way consumers shop and buy is steadily evolving, with new technology having an unprecedented impact on the customer experience. That lead traditional retailers to look at how digitalisation can help benefit the in-store experience. Also, online brands are exploring ways to change their transaction-focused shopping experience into something richer and more satisfying for the …
Audience reach and frequency are at the heart of media trading and evaluation. Advertisers need to know who is exposed to their campaign messages across media touchpoints to make informed decisions about where to invest. Data shows that the amount of time spent online and using mobile devices is rising, so advertisers surely need to …
Valentine’s Day, one of the most eagerly awaited holidays of the year, is upon us. For many businesses, it’s also the busiest time of the year as the day of love is also the 4th largest spending holiday. Numerous people around the world celebrate Valentine’s Day. In the US alone, 55% of adults made plans to …
For many couples, Valentine’s Day is an important date to celebrate their love by taking a romantic trip, going out for a romantic meal or exchanging special gifts. For others, it’s an expensive and hollow annoyance. For retailers and marketers, Valentine’s Day is the first major sales date of the year. Criteo delved into its …
Finally, Octane unveiled its 9th edition of Annual Digital Marketing Research Report 2019 – the most extensive research on Digital Marketing India. This report provides the latest digital marketing trends and forecasts which enables marketers to make well-informed decisions and leverage the blooming Digital India marketing playfield. Don’t’ Miss the Chance. Hone your marketing skills with …
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