As we know the competitive intelligence landscape has changed, and many more just like automation, data proliferation, and measurement tools. Apparently, it is easier than ever now for a new competitor to go to market, also it is easy to adjust market messaging, release new product features, or even expand into new markets. The need …
As obvious digital media will continue to drive a remarkable amount of advertising growth in 2020. This report talks about the global digital ad trends for 2020, keep on reading to find out more. Global Digital Ad Trends in 2020: Projected US Digital Ad Spend It is mentioned that the summer Olympics and US presidential …
Due to the COVID-19 pandemic, standards of customer engagement are changing yet again, and marketers are at the forefront of modernization. Companies look forward to connecting and building trust in uncertain times, customer experience has become more important than ever. According to the six editions of the state of marketing, 84% of customers say the …
There are some things that are more valuable than context to marketers, which are understanding how the brands fit into the specific context of your target audience, your industry, and any given situation holds the key to success. That consider being the main reason why marketers’ jobs are difficult at the moment. Marketers have been …
A lot of things in the marketing, eCommerce, and retail industry have changed due to the COVID-19 pandemic. More companies have started to work from home, shifting eCommerce, changing audiences, providing new discounts, and moving services online. In light of that, marketers can take advantage of working remotely and sharpen their data-driven insights that make …
Content management is crucial for your firm as it helps you to increase efficiency, improve SEO ranking, besides developing a content marketing strategy by optimizing your meta descriptions. There are more benefits of content management. In light of that, you need to be aware of Content strategy as it is one of the main things …
Knowing your target audience is a part of your campaign success, females are an important target audience, marketing to mothers is challenging because they represent a very diverse and large group, which means the approach of ” a one size fits all” won’t help. In light of that, this report sheds the light on mothers, …
As a marketer, one of your main goals is to reach your target audience and to make them familiar with your product/service. The basis on that, content creation plays a vital role because when you create content you provide important information to your audience besides attracting potential customers to your website and increasing engagement. B2C …
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