B2B marketers have become as reliant on data as their consumer counterparts, but as they move to more advanced tactics like account-based marketing (ABM), they are becoming stymied by unclear strategies. In so doing, this gap needs to be bridged to ensure data-driven success. The 2019 B2B Marketing Outlook report, launched by Dun & Bradstreet …
Do you know how much are marketing departments in the US spending on marketing training—and what do they get out of it? A recent study conducted by CXL revealed that the average company spends $994 per employee on training each year, with 61.9% spend $500 or less and nearly 1 in 5 spends nothing at …
Mobile payments have the opportunity to swell the ranks of online shoppers around the whole world as more and more fast-growth economies are looking to expand cashless societies. Usage of alternative payment methods is growing not only as a response to consumer demand but also as a government prerequisite. As a result of the substantial …
Increasingly, retailers and brands in the direct-to-consumer space seem to be understanding the importance of social media. It has established itself as a key part of the retail strategy. As one of Hootsuite’s 2019 series of social media trends, this report reveals how enterprise organizations within the retail industry are using social media in their …
Although 87% of businesses now use video as a marketing tool, video still hasn’t reached the saturation point, with 63% of marketers reported that they were using video to promote their business in 2017. This percentage had risen to 81% in 2018. And in the last 12 months, the figure has risen again to reach …
Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …
2018 was the biggest year for mobile yet, with 194 billion mobile downloads worldwide in 2018 and a global app downloads exceeded $194 billion in 2018, up 35% from 2016. App Annie, the leading global provider for mobile data and analytics, has released its annual “The State of Mobile in 2019 report” — the most …
Gen Z is the individuals born from 1997 to 2012. They’re considered to be the “next generation” for online shopping in general and for grocery shopping in particular, with over eight in ten of Gen Z in the US shopping for groceries. In this report, Field Agent dug deeper into the attitudes and behaviors of …
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