Artificial Intelligence has already become part of everyday life. From the chatbot in the contact center answering queries to the recommendations and offers received from supermarkets. The changing landscape across today’s retail and consumer industries has resulted in a rapid rise of emerging technologies, especially when it comes to automation and artificial intelligence. Retail is …
Smart B2B marketers are using multiple channels and tactics in order to generate leads. While B2B digital marketers are increasingly acknowledging the importance of brand awareness as a goal for their digital campaigns, conversions remain the most used metric that marketers are using it to judge the performance of their marketing efforts. B2B digital marketers …
Ramadan is the biggest content moment in the Middle East, it’s a season dedicated to spiritual progress, a strong sense of community and discipline. But for advertisers and brands, the holy month is also a great opportunity of impact and connectedness. If you’re planning to your digital marketing strategy in Ramadan 2019, this report will …
“Ramadan” is the most special month in the Middle East region, also marks the most unique time of the year for retailers and brands. During these thirty days, marketers soar their marketing activities as a result of the increasing consumption. So, in a way to make the best during the sober month, read the below …
“Ramadan” just like Christmas has become a season of increased consumerism and shopping. In Turkey, This holy month has its significant impact on retail sales and travel sales too. But what’s the effect of Ramadan on both retail and travel sales, when are the peak sales periods, what are the top performing retail sub-verticals, and …
E-commerce offers many ways that retailers can reach consumers and conduct business without the need for a brick-and-mortar storefront. Online retailers can increase their sales and profits faster than a brick and mortar establishment because selling online offers the advantage of being open twenty-four hours a day, seven days a week. Selling online also allows …
Marketing has fundamentally become a technology-powered discipline, and it’s leading to the rise of new kinds of marketing professionals. A marketing technologist is a technically skilled person who designs and operates technology solutions in the service of marketing, while marketing innovation program can help and support organizations to stay on the top of the ongoing …
Most e-commerce stores provide customers with accounts that store personal information, financial data and purchase history. Perpetrators often hack into these accounts through phishing schemes. In one of the most common tactics, fraudsters send emails to trick customers into revealing usernames and passwords. They then log into your customers’ accounts, change the passwords and make …
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