Blockchain can be thought of as an overarching concept that includes many different technologies and applications. Blockchain is a digitized decentralized ledger to allow record keeping of all peer-peer transactions without the need for a centralized authority. The blockchain concept can be compared to the Internet which similarly has a variety of underlying technologies and …
Internet users are moving from being more of a passive audience to active producers, contributing directly to the discussion and even posting content to their social media accounts. The shift from traditional to digital media is much discussed but rarely quantified. In this report, GlobalWebIndex offers a unique perspective on day-to-day media consumption behaviors by …
Influencer marketing is one of the most important new approaches to marketing in the past decade for those professionals at the leading edge of purchasing decision-making. The word “Influence” can be broadly defined as the power to affect a person. Before starting an influencer marketing campaign, digital marketers need to consider where influencers will fit …
Cybercriminals don’t stalk only the big companies, on the contrary, the smaller companies are softer targets and easier to penetrate. And, because a network breach can be so devastating to a business, every business should take proactive measures to protect its network and devices. The word cybersecurity is now a part of the daily news …
A marketing dashboard is a reporting tool that displays marketing analytics, KPIs, and metrics using data visualizations. Marketing dashboards are designed to provide teams with a real-time window into marketing performance. Data visualization isn’t only a tool to be used by clients, as Marketers are increasingly relying on it to make the necessary alterations during …
Generation Z – those born after 1995 – have been born into a divisive world with a strong external presence weighing them down. Many of Generation Z are still young teenagers, with the oldest of the cohort entering the workforce. The impact of social media on their lives has transformed how they communicate, their desires …
Ramadan the holy month celebrated by around 1.8 billion Muslims worldwide. For app marketers, Ramadan presents thousands of opportunities to catch the attention of high-value users hungry for gifts, travel, recipes, videos, religious content, and much more. The holy Islamic month of Ramadan plays a very significant role in the lives of people in the …
Needless to say that social media continues to change our surroundings in many ways, and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes social media marketing a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks abundant studies …
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