Despite current global economic growth, expansion and opportunity, millennials and generation Z are expressing uneasiness and pessimism about their careers, their lives and the world around them, In order to keep the millennial generation analytically meaningful, and to begin looking at what might be unique about the next cohort, The millennial generation includes some of …
Subscription service is saving customers the hassle of thinking. They don’t have to remember to purchase from your brand, to research your website, or visit your store. They only have to put in the work of signing up once. Then, they can just sit back and enjoy the subscription. They don’t have to remember to …
Awareness has always been challenging to measure, but with rapid changes in how consumers are finding brands both online and via traditional channels, predicting and qualifying awareness gets more difficult still. Brand discovery remains to be one of the strongest processes among most of the companies, individuals, and organizations as it prevents them from falling …
Payment has evolved from the physical exchange of notes and coins, to writing checks, to transferring payment card details over the phone or the Internet. This evolution has involved a shift from the physical transference of tangible tokens of value to an exchange of information between parties. The emergence of e-commerce has further digitized the …
The increasing focus on moving customer interactions to digital channels means that strong cybersecurity discipline is more important than ever, as it provides a target for cybercriminals to attack. The threat landscape continues to evolve, criminals are looking to repurpose attacks used against banks to target new institutions such as insurers, e-retailers and the healthcare …
Social media is connecting individuals all over the world, where the power of interaction and information sharing has shifted from companies to consumers. A social media influencer is a user who has established credibility in a specific industry, has access to a huge audience and can persuade others to act based on their recommendations. An …
The adoption of artificial intelligence is rapidly taking hold across the global business, artificial intelligence is typically defined as the ability of a machine to perform cognitive functions associated with human minds such as perceiving, reasoning, learning, and problem-solving. AI includes a range of capabilities that enables the artificial intelligence technology to solve a lot …
Small and medium-sized enterprises are now considered as one of the keys to the progress and improvement of any society. Gradually, more and more SMEs are becoming aware of the importance of social networks in the day, but still, have doubts as to whether they provide benefits or not. Social networks can be an essential …
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