In the past decade, there has been a dramatic change in the way consumers have handled their shopping. Although consumers continue to purchase from a physical store, they tend to shop online since it frees the customer from personally visiting the store. online shopping has its advantages as it reduces the effort of traveling to …
As retail collides with adjacent consumer-focused sectors, the industry continues to undergo constant disruption, However, one thing remains consistent: consumers are becoming more powerful, with expectations of having it all, all purchase decisions come down to two factors; convenience and connection. Consumers shopping online expect convenience that goes beyond the in-store experience, and one of …
Technology changes so rapidly that it’s hard to keep up. Every day, a new app, device or platform is piled onto the growing tech stack available to media, marketers, and communicators. Like it or not, future success relies upon the ability to utilize these new tools for analyzing complex data, engaging diverse audiences and measuring …
“We had a good quarter and our business and community continued to grow”, as stated by Mark Zuckerberg, Facebook founder and CEO. “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.” In addition, estimations reveal that more than 2.1 …
The structure of markets has changed. In today’s markets, it is necessary to analyze the consumers’ profile in order to appeal to consumers or compete with other companies and survive against them. Today’s changing consumer structure reveals the differentiation of consumption habits as well. Generation Z, which is included in the young age profile of …
Content marketing continues to be one of the hottest marketing topics. B2B marketers are increasingly using content marketing tactics to better engage B2B buyers and educate, inform, entertain and guide them along their customer journey. The growing demand for content puts pressure on B2B companies to publish regularly. But without strategic planning and development, the …
All retailers aim to make loyal shoppers out of new customers. But what attracts consumers to your brand and keeps them coming back until they’re loyal? The sweet spot in retail marketing is finding those moments that shoppers are most open to influence in it. In the age of the digital consumer, finding those moments …
Artificial Intelligence (AI) is getting a lot of attention in marketing circles and for good reason, it promises to transform marketing, a significant percentage of B2B marketers are in the early stages of learning about artificial intelligence in marketing technology and aren’t confident in their current knowledge. Some of these marketers are unsure of what …
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