There are three dominant formats across all devices in the European video advertising market. These formats dominate in terms of current usage, trends and ROI across the industry with little variation between advertisers, agencies, and publishers. The following points produce a glance at the European video Ads formats in 2017: There are 3 dominant formats …
The overall engagement of European consumers online is strong and they are willing and able to shop online both domestically and abroad. This points to tremendous growth potential for e-commerce in Europe. To gain insights into the state of e-commerce in over 20 countries across the European Economic Area (EEA), read the points below: 25% …
It is obvious that young people are the most common games users, but there is a rise in gaming among older generations. On the other hand, the smartphone has made gaming more accessible & desirable for a wider age group than ever before. Most people are on their smartphones and a few of them are …
Consumers all over the world become more reliant on their mobile devices than at any time before. Smartphones, tablets and other mobile devices also become a true travel companion transforming the way travelers discover the world and play an essential role in the whole travel experience. To identify the key insights of depending on the …
A sample of 3589 European consumers in 7 countries (US, UK, France, Germany, Spain, Netherlands, and Italy) was surveyed online to know how delivery now represents a key differentiating factor that has a significant impact on the consumer purchasing decision. The deep insights into what people really want from delivery: 43% of consumers who faced …
All Millennials around the whole world are familiar with digital technology. In fact, They are the first digital natives and not surprisingly that they have quickly adopted the smartphone. In a way to understand the choices, behaviors and concerns of Europe Millennials -mainly in the UK, Germany, Italy & The Netherlands-, read the below insights: …
E-commerce is the fastest growing retail market segment in Europe. With non-ending changes in the shoppers’ habits, the retailers’ task becomes hard in front of the shoppers’ expectations. To stand out on the latest Europe online shopping trends, habits and challenges, check the below findings: General Online Shopping Habits & Trends: Third of the respondents …
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