Audience reach and frequency are at the heart of media trading and evaluation. Advertisers need to know who is exposed to their campaign messages across media touchpoints to make informed decisions about where to invest. Data shows that the amount of time spent online and using mobile devices is rising, so advertisers surely need to …
A recent study showed that 87% of all consumer spending in the US still occurs offline, but digital plays an important role in consumers’ offline purchase decisions. 39% of digital consumers visited a brand’s website, while 36% read customer reviews, and 33% attempted to price match the product online, with 32% finding the brand on …
Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behaviour and preferences of consumers in the United Kingdom during the 2018 holiday shopping season. The study dug deeper on how mobile device plays a vital role in the purchasing journey. …
In July 2018, MetaPack has conducted its annual report ‘the 2018 State of eCommerce Delivery’ on over 3500 consumers in Canada, France, Germany, the Netherlands, Spain, the UK, and the US to provide deep insights into what consumers want when it comes to delivery and examines how the delivery choices shoppers encounter influence the online …
A new study conducted by AudienceProject on 16,000 in the US, the UK, Germany, Denmark, Sweden, Norway, and Finland revealed that people are giving up the computer in favor of the mobile. Mobile penetration has now exceeded the computer penetration and new devices are being introduced creating an ever more fragmented landscape of devices. Top …
A new poll conducted by Periscope on 2500 consumers from the US, UK, Germany and Canada to better understand changing consumer attitudes to Black Friday and explore how they plan to shop for the 2018 holiday season, what they intend to buy, how much they anticipate spending, and whether they’ll be heading in-store or online …
A recent survey conducted by Checkout.com on 1,500 UK shoppers demonstrated the shopping behaviour of all generations to gain a better understanding of how they shop, how they feel when shopping, how long they spend shopping, what influences their perception of brands, and how they like to pay. Take a glimpse at the top line …
People don’t like ads. And especially, they don’t like ads in online video clips. So, ad blocking seems to be a big problem for the digital industry. Furthermore, advertisers are challenging to reduce this phenomenon but they’re trying by delivering relevant ads, understanding audiences and improving the ad experience. Advertisers also are eager to collect …
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