Digital Marketing Researches & Reports

Introduction: The Promise and Challenge of Generative AI Generative AI (gen AI) offers both significant opportunities and challenges for leaders aiming to guide their organizations into the future. McKinsey research estimates that Generative AI could contribute between $2.6 trillion and $4.4 trillion annually to the global economy while amplifying the overall impact of artificial intelligence …

Introduction A Decade of Progress in Corporate America, But the Work Must Continue After 10 years, the way forward for corporate America is clear: remain committed and continue driving change. Reflecting on the past decade, companies have made meaningful strides—there are more women in leadership roles, improved employee policies, and a growing focus on fostering …

Introduction In today’s uncertain macro environment, marketers need to accomplish more with fewer resources, but a few key challenges remain: First, consistently producing new content at scale is challenging. Second, delivering that content to the right audience at the right time for maximum business impact is even tougher. This is where AI becomes essential. As …

Introduction For many marketers, the holiday season isn’t just the busiest time of the year—it’s crucial for their financial success. A survey conducted by Edelman DXI for Mailchimp in June 2023 found that two-thirds of marketers estimate that the holiday season accounts for 21%-40% of their company’s annual revenue. This means that a significant number …

To reach today’s customers, businesses need to engage with them on their mobile devices. With the average person spending up to 3 hours and 50 minutes daily on their phones, many companies are finding that sending SMS text messages is an effective way to share promotional and transactional information in a quick, personal, and time-sensitive …

INTRO  No one questions how large, well-established brands achieve growth. With decades or even centuries of brand equity and recognition, they leverage their vast resources to develop products, partner with agencies, and hire celebrities to create innovative, impactful marketing campaigns. They are growth machines. While learning from these industry giants can be motivating and informative …

Is your business ready to compete for the most important deals? Take a moment before responding, and reflect on two key points: how the process of selecting a strategic partner has evolved, and the increasing expectations of buyers. To consistently secure strategic transformation deals, it’s crucial to grasp how purchasing decisions are made: We surveyed …

CHANGING CONDITIONS: MARKETERS HAVE A NEW STORY TO TELL B2B marketing used to follow a straightforward approach centered around the four Ps: product, price, place, and promotion. The main goal was to capture buyers’ attention, guide them through the purchasing journey, and turn them into advocates. Marketers generally understood their responsibilities. However, as marketing evolved, …