COVID-19 has an impact on everything around us, starting with industries and economy to the content consumers engaging with. In addition to that, media consumption has been increasing lately due to the lockdown. Amid the current circumstances, IAS wanted to know and understand the attitudes of US internet users towards coronavirus ads adjacency and how\if …
As a marketer, one of your main goals is to reach your target audience and to make them familiar with your product/service. The basis on that, content creation plays a vital role because when you create content you provide important information to your audience besides attracting potential customers to your website and increasing engagement. B2C …
B2B marketers use content marketing as it is important to enhance conversions because it allows connecting and education leads and customers. Other than that, it encourages conversions by giving consumers the information they need to make their purchasing decision. The Top B2B Content Marketing Goals 2020 Content marketing is a set of strategies which are …
Content is highly important to marketers when they are looking forward to communicating and engaging with their target audience. There are some forms of content such as pictures, written content, and videos. Video marketing is beneficial and effective for the consumer, not only that but it also provides marketers a shareable, attractive, and versatile medium …
Social media has become an important and essential part of our everyday life. Even amid the ongoing events and the COVID-19 pandemic, social media use is getting an obvious increase. It is either people staying at home and entertaining themselves, working remotely, or studying online. One way or another you will have to use social …
Since the outbreak of COVID-19, its impact on everything and the greatest global disruption we have seen in our lifetimes. Many things have changed starting with the lockdowns, travel bans and restrictions, besides the cancelation of conferences. When it comes to business, most businesses have been trying their best to get ready for the crisis …
It is a vital key to know how to communicate with your target audience. As a marketer, it is significant to know how to reach your target audience and to engage with them to achieve your marketing goals. With more than 2 billion users of social media worldwide, social media can provide your company with …
Online retail has been successful in 2019, as consumers spent $9.4 billion on Cyber Monday alone. A number like this should not be surprising because the percentage of consumers shopping online every week is 26%. However, in 2020, retailers should take credit for delivering strong eCommerce sales while bearing in mind broader economic trends that …
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