Marketing and advertising are becoming increasingly integrated, with a steady increase in depending on a myriad of data sources to personalize advertising and measure performance. Dominant channels – and thus budgets – are shifting, too. Increasingly, advertisers will rely on major platforms under Google and Facebook umbrellas to deliver their messages. There has been also …
There is a noticeable, ongoing and strong growth of digital video. Advertisers are spending on average more than $9 million annually for their brand’s digital video ads, representing a 67% increase from 2 years ago. Check the summary of results below to examine ad spending trends in digital/mobile video, original digital video, native advertising, cross-platform …
Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …
As advertisers are forced to pay more for each click, fewer overall clicks can be obtained using available budgets, strategies such as increasing bids for the highest-value customer; Based on these two trends alone, overall CPC increases are inevitable. Via analyzing 1,300 Google AdWords accounts – global- & more than 176,000 active campaigns, you can …
An Eye-Tracking Study provided by Ipsos & Google in 2016, with US consumers to understand the difference in attention paid to TV advertising & YouTube mobile advertising in a natural viewing environment. By separating into 2 groups, the TV Viewers were tasked with wearing eye-tracking glasses for at least 90 minutes during their regular TV …
The global advertising market is currently growing faster than what should be expected in the current economic environment. Advertising revenues demonstrated their strongest growth since 2010 this year, as advertising sales reached $493 billion. Take a look at the below points to get an overview of the global advertising insight mentioned in the attached report: …
Advertising spend remains healthy in 2016, increasing globally by $23 billion in 2016 to hit the US $ 548.2 billion, a +4.4% year-on-year increase compared to 2015. The key insight from CARAT’s latest ad spend report: It’s clear that the growth in global advertising spends predicted in 2016 of +4.4%, supported by major media events, …
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