THE REPORT Why This Report Matters B2B marketers navigate a dynamic landscape influenced by economic shifts, altering spending patterns, and heightened B2C-inspired customer expectations. This report delves into insights from a survey of hundreds of B2B marketers, unveiling how the industry adapts to 2023’s rapid evolution in consumer behavior, budget dynamics, media strategies, and technology. …
Paid media will become synonymous with automation and AI AI will play a pivotal role in powering various forms of paid media, employing machine learning to excel at what it does best: experimenting with an extensive range of ad types and configurations that surpass human capacity. This includes fine-tuning bidding strategies to optimize impact and …
Who we surveyed A winning combination: in-house & outsourced Contrasting last year’s trend, this year showcases a shift towards a blended in-house and outsourced marketing strategy. Marketers acknowledge the advantages of leveraging external agencies to complement internal expertise. Outsourced marketing, whether standalone or hybrid, allows internal teams to concentrate on core competencies. Agencies bring specialized …
Innovations in digital marketing move at the speed of light. This makes keeping up with the latest developments a nightmare. The consumers’ use of voice services is on the rise and the proliferation of voice-activated technology is giving new life to audio-based ads, according to a recent study conducted by Adobe. The study uncovered new …
What has the power to transform business? Data collaboration when executed in a way that preserves privacy and enhances customer experiences at scale. We can’t deny the role that data collaboration will have to play in 2023 marketing successes as the industry navigates economic uncertainty, ever-evolving customer expectations, and new privacy legislation. Let’s discuss further …
Physical restrictions imposed by the global COVID-19 pandemic are shaking the last of the digital laggards from the trees. The digital transformation race has grown. First-movers won. Now, the rest of the world is playing catch-up. To generate qualified leads from business customers online, these are the skills required. In B2B marketing, you’ll use them …
Every year we witness new social media trends, and in this report, we will know more about social media trends in 2022! We can see that since 2020, TikTok continues its impressive growth and the number of consumers using TikTok has grown by 32%. Not only that but also, compared to 2020, people in North …
Planning for the future is totally challenging because it is unpredictable, in the era of technology and marketing, and as we enter the new decade of marketing 2020, the only certain thing is change. The new Hubspot’s “Not Another State of Marketing Report” is to help marketers all over the world to get a head …
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