Digital Marketing Researches & Reports

Explore the latest 2023 eCommerce statistics in Saudi Arabia, featuring store counts by category and platform, estimated sales figures by platform and category, products sold across platforms, and total app spending by category. Gain valuable insights into Saudi Arabia’s retail landscape and understand how stores are distributed across various categories and platforms. Saudi Arabia’s Total …

Introduction How can brand marketers navigate the social media landscape in 2025? It’s definitely a challenge. With multiple platforms, ever-changing algorithms, and evolving consumer behavior, social media professionals must be versatile—part analysts, trend forecasters, data engineers, and even, to some extent, mind readers. (We can’t confirm the last two, but it’s likely part of the …

What Influencers Say… Influencers prefer working with brands that share their values and offer clear budgets and payment structures. Moreover, 93% of influencers agree that the quality of a brand’s existing social content affects their decision to partner. In other words, influencer collaborations aren’t a fix for teams that underinvest in their organic content strategies. …

1- AI influencers will complement & coexist with human influencers Consumers and influencers are not yet fully embracing AI influencers. Over half of consumers express distrust towards brands using AI influencers, or struggle to differentiate them from real people. However, interest in AI influencers rises to 46% among Gen Z. While many influencers fear losing …

Consumers underestimate the impact influencer marketing has on their buying decisions Only 16% of consumers consider influencer marketing the most influential factor in their buying decisions. However, nearly half report making purchases daily, weekly, or monthly due to influencer posts. In fact, 86% of consumers make at least one purchase inspired by an influencer each …

Consumers across generations have different expectations Do you know what your audience wants? Most consumers, especially Millennials, Gen X, and Baby Boomers follow influencers who share their personal values and appear genuine. However, Gen Z is different—only 35% value authenticity, while 47% prioritize follower count. This generation is more focused on measurable credibility rather than …

Introduction The more things change, the more consumers engage Consumers’ appetite for content remains insatiable, even as the social media landscape grows increasingly complex. By the end of 2023, 38% of social media users are expected to increase their platform usage in 2024— and all indications show that this prediction is right on target. Compared …

Key insights Generative AI’s economic impact could be transformative Generative AI is poised to revolutionize productivity, potentially adding between $2.6 trillion to $4.4 trillion annually to the global economy, according to recent research. To put this into perspective, the United Kingdom’s entire GDP in 2021 was $3.1 trillion. Integrating generative AI into existing software could …