Gen Z, born from 1995 to 2012, are the first generation to have never spent a single day without the internet, cell phone or computer. For marketers, Gen Z holds a great deal of potential. Check out everything you need to know about Gen Z in below and how brands can reach them. Recognize their online …
Above half of social media users (54%) in the US follow politicians which equate to around a third of the entire US online population. In most countries, online news and television news are the most frequently accessed, while readership of printed newspapers has declined significantly. The biggest change occurred nowadays is the growth of news …
According to US Census Bureau projections, there are 46 million seniors those age 65 and older live in the US today accounting for 15% of the overall US population. By 2050, 22% of Americans will be 65 and older. Figure out the main points mentioned in terms of old adults’ adoption of new technology and …
The post-purchase consumer behavior is why brands – whether in the retail or travel/hospitality space – needs to continue the communication loop with consumers after purchasing and encourage consumers to provide feedback. Besides putting in place processes which make problems solving quick and painless for consumers to make them return back again and again to …
“Online Harassment” or “Cyber Stalking” is defined as repeated online expression amounting to a “course of conduct” targeted at a particular person causing him/her a fear for the substantial emotional distress and/or the fear of bodily harm. Figure out what American internet users said about being victims of online harassment: Overview of Online Harassment in …
Millennials of Asia are “digital natives”. They have hit the peak of Asia economic productivity and they also have the greatest purchasing power. Read the main points about attitudes and behaviors of Millennials of Asia -mainly in Singapore, Malaysia & Thailand: Mobile Brands Used by Millennials: Apple’s iPhone is the leader in both Singapore and Thailand, …
GrubHub, Otlob, Campusfood, Delivery, OrderLunch are all online food ordering websites which become apps later, the technology had put its magical touch at every field, encouraged by the continuous update for the smartphones. Check the below insights from Burger King, KFC, Subway & McDonald’s eaters: 28% of internet users are regular fast food eaters. 27% are more …
Mobile gaming becomes now a key driver of growth for the gaming industry thanks to the rapid growth of mobile and smartphone devices during the last decade which led to huge investments in the gaming industry. Read the points below to gain knowledge about the impact of this industry: Indicators: 62% of smartphone owners install …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019
